/* =========================================================
   LEAD FRAME MEDIA — DESIGN SYSTEM
   Editorial, conversion-focused, premium.
   ========================================================= */

/* ---------- Tokens ---------- */
:root {
  /* Brand */
  --mint: #1FC58E;
  --mint-deep: #119A6C;
  --mint-soft: #C7F0DE;
  --blue: #2D5BFF;
  --blue-soft: #DCE3FF;

  /* Surfaces */
  --paper: #F4F0E6;          /* warm cream */
  --paper-2: #ECE6D6;        /* slightly darker */
  --paper-3: #E1D9C2;        /* card */
  --ink: #14130F;            /* deep warm black */
  --ink-2: #2A2924;
  --ink-soft: #5C5950;
  --ink-mute: #8B8678;
  --line: #D6CDB4;
  --line-soft: #E5DDC8;
  --paper-on-dark: #F4F0E6;

  /* Type */
  --serif: 'Instrument Serif', 'Cormorant Garamond', Georgia, 'Times New Roman', serif;
  --sans:  'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', system-ui, sans-serif;
  --mono:  'JetBrains Mono', 'IBM Plex Mono', ui-monospace, Menlo, monospace;

  /* Scale (fluid) */
  --fs-mega: clamp(3.5rem, 12vw, 11rem);
  --fs-display: clamp(3rem, 9vw, 8rem);
  --fs-h1: clamp(2.5rem, 6vw, 5rem);
  --fs-h2: clamp(2rem, 4.2vw, 3.75rem);
  --fs-h3: clamp(1.5rem, 2.4vw, 2.125rem);
  --fs-lead: clamp(1.125rem, 1.45vw, 1.375rem);
  --fs-body: 1.0625rem;
  --fs-small: 0.875rem;
  --fs-eyebrow: 0.75rem;

  /* Spacing */
  --s-1: 0.25rem; --s-2: 0.5rem; --s-3: 0.75rem; --s-4: 1rem;
  --s-5: 1.5rem;  --s-6: 2rem;   --s-7: 3rem;    --s-8: 4rem;
  --s-9: 6rem;    --s-10: 8rem;  --s-11: 11rem;  --s-12: 14rem;

  /* Layout */
  --container: 1280px;
  --container-narrow: 920px;
  --container-tight: 680px;
  --gutter: clamp(1.25rem, 4vw, 3rem);

  /* Radii */
  --r-sm: 4px; --r-md: 10px; --r-lg: 18px; --r-xl: 28px; --r-pill: 999px;

  /* Motion */
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --ease-soft: cubic-bezier(0.65, 0, 0.35, 1);
  --t-fast: 180ms;
  --t-med: 360ms;
  --t-slow: 700ms;
}

/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--sans);
  font-size: var(--fs-body);
  line-height: 1.55;
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  font-feature-settings: "ss01", "cv11";
  /* very subtle paper texture */
  background-image:
    radial-gradient(rgba(20,19,15,0.018) 1px, transparent 1px),
    radial-gradient(rgba(20,19,15,0.013) 1px, transparent 1px);
  background-size: 3px 3px, 7px 7px;
  background-position: 0 0, 1px 1px;
}
img, svg, video { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; background: none; border: 0; cursor: pointer; color: inherit; }
input, textarea, select { font: inherit; color: inherit; }
ul { list-style: none; padding: 0; margin: 0; }
h1,h2,h3,h4,h5,h6 { margin: 0; font-weight: 400; }
p { margin: 0; }
hr { border: 0; border-top: 1px solid var(--line); margin: 0; }

::selection { background: var(--mint); color: var(--ink); }

/* ---------- Containers ---------- */
.wrap { width: 100%; max-width: var(--container); margin-inline: auto; padding-inline: var(--gutter); }
.wrap-narrow { width: 100%; max-width: var(--container-narrow); margin-inline: auto; padding-inline: var(--gutter); }
.wrap-tight  { width: 100%; max-width: var(--container-tight);  margin-inline: auto; padding-inline: var(--gutter); }

/* ---------- Type ---------- */
.eyebrow {
  font-family: var(--mono);
  font-size: var(--fs-eyebrow);
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-soft);
  display: inline-flex;
  align-items: center;
  gap: 0.65em;
}
.eyebrow .dot {
  width: 7px; height: 7px; border-radius: 999px; background: var(--blue);
  box-shadow: 0 0 0 0 rgba(45,91,255,0.6);
  animation: livepulse 2.4s var(--ease) infinite;
}
@keyframes livepulse {
  0% { box-shadow: 0 0 0 0 rgba(45,91,255,0.55); }
  70% { box-shadow: 0 0 0 10px rgba(45,91,255,0); }
  100% { box-shadow: 0 0 0 0 rgba(45,91,255,0); }
}

.serif { font-family: var(--serif); font-weight: 400; letter-spacing: -0.005em; }
.italic { font-style: italic; }

.h-mega    { font-family: var(--serif); font-size: var(--fs-mega);    line-height: 0.92; letter-spacing: -0.02em; }
.h-display { font-family: var(--serif); font-size: var(--fs-display); line-height: 0.96; letter-spacing: -0.018em; }
.h-1       { font-family: var(--serif); font-size: var(--fs-h1);      line-height: 1.02; letter-spacing: -0.015em; }
.h-2       { font-family: var(--serif); font-size: var(--fs-h2);      line-height: 1.06; letter-spacing: -0.012em; }
.h-3       { font-family: var(--serif); font-size: var(--fs-h3);      line-height: 1.18; letter-spacing: -0.008em; }

.lead {
  font-size: var(--fs-lead); line-height: 1.5; color: var(--ink-2);
  max-width: 60ch;
}
.muted { color: var(--ink-soft); }
.tiny  { font-size: 0.78rem; letter-spacing: 0.05em; }
.label-mono {
  font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.16em;
  text-transform: uppercase; color: var(--ink-soft);
}

/* ---------- Buttons & links ---------- */
.btn {
  --btn-bg: var(--ink);
  --btn-fg: var(--paper);
  display: inline-flex; align-items: center; gap: 0.6rem;
  background: var(--btn-bg); color: var(--btn-fg);
  padding: 0.95rem 1.4rem;
  border-radius: var(--r-pill);
  font-weight: 500; font-size: 0.95rem; letter-spacing: -0.005em;
  transition: transform var(--t-fast) var(--ease), background var(--t-fast) var(--ease), color var(--t-fast) var(--ease);
  white-space: nowrap;
}
.btn .arrow { transition: transform var(--t-med) var(--ease); }
.btn:hover { background: var(--mint-deep); color: var(--paper); }
.btn:hover .arrow { transform: translateX(4px); }

.btn-mint { --btn-bg: var(--mint); --btn-fg: var(--ink); }
.btn-mint:hover { background: var(--ink); color: var(--paper); }

.btn-ghost {
  --btn-bg: transparent;
  --btn-fg: var(--ink);
  border: 1px solid var(--ink);
}
.btn-ghost:hover { background: var(--ink); color: var(--paper); }

.btn-light { --btn-bg: var(--paper); --btn-fg: var(--ink); }
.btn-light:hover { background: var(--mint); color: var(--ink); }

.btn-sm { padding: 0.65rem 1rem; font-size: 0.85rem; }

.link-arrow {
  display: inline-flex; align-items: baseline; gap: 0.45rem;
  font-weight: 500;
  border-bottom: 1px solid currentColor;
  padding-bottom: 2px;
  transition: gap var(--t-fast) var(--ease), color var(--t-fast) var(--ease);
}
.link-arrow:hover { gap: 0.75rem; color: var(--mint-deep); }

/* ---------- Header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 50;
  display: grid; grid-template-columns: auto 1fr auto;
  align-items: center; gap: var(--s-6);
  padding: 1.05rem var(--gutter);
  background: rgba(244,240,230,0.78);
  backdrop-filter: saturate(140%) blur(10px);
  -webkit-backdrop-filter: saturate(140%) blur(10px);
  border-bottom: 1px solid var(--line);
  transition: border-color var(--t-fast) var(--ease), background var(--t-fast) var(--ease);
}

.brand {
  display: inline-flex; align-items: center; gap: 0.6rem;
  font-family: var(--serif); font-size: 1.2rem; letter-spacing: -0.01em;
  justify-self: start;
}
.brand img { height: 64px; width: auto; }
@media (max-width: 540px) { .brand img { height: 54px; } }
.brand .brand-text { display: none; }

.site-nav {
  display: flex; justify-content: center; gap: clamp(0.9rem, 2vw, 1.8rem);
  font-size: 0.92rem; color: var(--ink-2);
}
.site-nav a {
  position: relative;
  padding: 0.4rem 0.1rem;
  transition: color var(--t-fast) var(--ease);
}
.site-nav a::after {
  content: ""; position: absolute; left: 0; bottom: 0; height: 1px; width: 0;
  background: var(--ink); transition: width var(--t-fast) var(--ease);
}
.site-nav a:hover::after, .site-nav a[aria-current="page"]::after { width: 100%; }
.site-nav a[aria-current="page"] { color: var(--ink); }

.nav-cta { display: inline-flex; align-items: center; gap: 0.6rem; }

/* Mobile nav */
.nav-toggle {
  display: none;
  width: 44px; height: 44px; border-radius: 999px;
  border: 1px solid var(--line); align-items: center; justify-content: center;
  position: relative;
}
.nav-toggle span {
  position: absolute; left: 12px; right: 12px; height: 1.5px; background: var(--ink);
  transition: transform var(--t-fast) var(--ease), opacity var(--t-fast) var(--ease);
}
.nav-toggle span:nth-child(1) { top: 17px; }
.nav-toggle span:nth-child(2) { top: 25px; }
.nav-toggle.is-open span:nth-child(1) { top: 21px; transform: rotate(45deg); }
.nav-toggle.is-open span:nth-child(2) { top: 21px; transform: rotate(-45deg); }

@media (max-width: 920px) {
  .site-header { grid-template-columns: 1fr auto; }
  .site-nav {
    position: fixed; inset: 76px 0 auto 0;
    flex-direction: column; align-items: flex-start;
    padding: var(--s-6) var(--gutter) var(--s-8);
    background: var(--paper);
    border-bottom: 1px solid var(--line);
    transform: translateY(-110%);
    opacity: 0;
    visibility: hidden;
    transition: transform var(--t-med) var(--ease), opacity var(--t-fast) var(--ease), visibility var(--t-med);
    gap: 1.25rem;
    font-size: 1.6rem;
    font-family: var(--serif);
    z-index: 40;
  }
  .site-nav.is-open {
    transform: translateY(0);
    opacity: 1;
    visibility: visible;
  }
  .site-nav a { padding: 0.25rem 0; }
  .nav-toggle { display: inline-flex; justify-self: end; }
  .nav-cta { display: none; }
}

/* ---------- Section utilities ---------- */
.section {
  padding: clamp(4rem, 9vw, 8rem) 0;
  position: relative;
}
.section + .section { border-top: 1px solid var(--line); }
.section.dark { background: var(--ink); color: var(--paper-on-dark); }
.section.dark .label-mono, .section.dark .muted, .section.dark .eyebrow, .section.dark .sec-num { color: rgba(244,240,230,0.6); }
.section.dark hr { border-top-color: rgba(244,240,230,0.12); }

/* Section number pin */
.sec-num {
  font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.18em;
  text-transform: uppercase; color: var(--ink-soft);
  display: inline-flex; align-items: center; gap: 0.6rem;
  margin-bottom: var(--s-6);
}
.sec-num::before {
  content: ""; width: 28px; height: 1px; background: currentColor;
}

/* ---------- Hero ---------- */
.hero {
  position: relative;
  padding: clamp(3rem, 8vw, 6.5rem) 0 clamp(3rem, 7vw, 5rem);
  overflow: hidden;
}
.hero-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: clamp(2rem, 5vw, 4rem);
}
.hero-eyebrow-row {
  display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between;
  gap: 1rem;
}
.hero-mark {
  display: inline-flex; align-items: center; gap: 0.6rem;
  font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.18em;
  text-transform: uppercase; color: var(--ink-soft);
  padding: 0.4rem 0.8rem;
  border: 1px solid var(--line);
  border-radius: var(--r-pill);
  background: rgba(255,255,255,0.4);
}
.hero-mark .dot { width: 7px; height: 7px; border-radius: 999px; background: var(--mint); animation: livepulse 2.4s var(--ease) infinite; box-shadow: 0 0 0 0 rgba(31,197,142,0.6); }

.hero-title {
  font-family: var(--serif); font-size: var(--fs-display);
  line-height: 0.94; letter-spacing: -0.018em;
  max-width: 16ch;
}
.hero-title em { font-style: italic; color: var(--mint-deep); }
.hero-title .hl {
  font-style: italic;
  color: var(--ink);
  background: linear-gradient(180deg, transparent 20%, var(--mint-soft) 20%, var(--mint-soft) 86%, transparent 86%);
  -webkit-box-decoration-break: clone;
  box-decoration-break: clone;
  padding: 0 0.1em;
}

.hero-body {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: clamp(2rem, 5vw, 4rem);
  align-items: end;
}
@media (max-width: 820px) { .hero-body { grid-template-columns: 1fr; } }

.hero-sub { font-size: var(--fs-lead); line-height: 1.5; max-width: 50ch; color: var(--ink-2); }
.hero-sub b { font-weight: 500; color: var(--ink); }

.hero-ctas { display: flex; flex-wrap: wrap; gap: 0.85rem; margin-top: var(--s-6); align-items: center; }

/* Hero typographic frame motif */
.hero-frame {
  display: flex; flex-direction: column; gap: var(--s-4);
  padding: var(--s-5);
  border: 1px solid var(--line);
  border-radius: var(--r-lg);
  background: rgba(255,255,255,0.45);
  align-self: end;
  position: relative;
}
.hero-frame::before {
  content: ""; position: absolute; top: -7px; left: -7px; width: 14px; height: 14px;
  background: var(--blue); border-radius: 999px; border: 3px solid var(--paper);
}
.hero-frame .frame-label { font-family: var(--mono); font-size: 0.7rem; letter-spacing: 0.18em; text-transform: uppercase; color: var(--ink-soft); }
.hero-frame .frame-line { font-family: var(--serif); font-style: italic; font-size: 1.25rem; line-height: 1.35; color: var(--ink); }
.hero-frame .frame-attr { font-size: 0.85rem; color: var(--ink-soft); }
.hero-frame .frame-stats { display: flex; gap: 1.2rem; padding-top: 0.8rem; border-top: 1px dashed var(--line); }
.hero-frame .frame-stats .item { display: flex; flex-direction: column; gap: 2px; }
.hero-frame .frame-stats .num { font-family: var(--serif); font-size: 1.6rem; line-height: 1; }
.hero-frame .frame-stats .lbl { font-family: var(--mono); font-size: 0.65rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-soft); }

/* ---------- Marquee strip ---------- */
.marquee-strip {
  border-block: 1px solid var(--line);
  background: var(--paper-2);
  padding: 0.95rem 0;
  overflow: hidden;
}
.marquee {
  display: flex; gap: 3rem; align-items: center;
  width: max-content;
  animation: marquee 38s linear infinite;
  font-family: var(--mono); font-size: 0.78rem; letter-spacing: 0.12em;
  text-transform: uppercase; color: var(--ink-2);
}
.marquee .pip { width: 6px; height: 6px; border-radius: 999px; background: var(--blue); flex: none; }
.marquee .item { display: inline-flex; align-items: center; gap: 0.7rem; flex: none; }
.marquee .item b { color: var(--mint-deep); font-weight: 500; }
@keyframes marquee {
  to { transform: translateX(-50%); }
}
.marquee-strip:hover .marquee { animation-play-state: paused; }

/* ---------- "What we do" intro ---------- */
.intro-grid {
  display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 5vw, 5rem);
  align-items: start;
}
@media (max-width: 820px) { .intro-grid { grid-template-columns: 1fr; } }

.dropcap::first-letter {
  font-family: var(--serif);
  font-size: 4.6em;
  line-height: 0.85;
  float: left;
  padding: 0.05em 0.12em 0 0;
  color: var(--mint-deep);
}

.intro-side {
  display: flex; flex-direction: column; gap: 1.2rem;
  padding: var(--s-6);
  border: 1px solid var(--line);
  border-radius: var(--r-lg);
  background: var(--paper-2);
}
.intro-side h4 { font-family: var(--serif); font-size: 1.5rem; }
.intro-side .row { display: flex; justify-content: space-between; gap: 1rem; padding: 0.7rem 0; border-top: 1px solid var(--line); font-size: 0.92rem; }
.intro-side .row:first-of-type { border-top: 0; }
.intro-side .row .k { color: var(--ink-soft); font-family: var(--mono); font-size: 0.75rem; letter-spacing: 0.1em; text-transform: uppercase; }
.intro-side .row .v { color: var(--ink); text-align: right; }

/* ---------- The Conversion System (3 stages) ---------- */
.system-grid {
  display: grid; gap: 0;
  border-top: 1px solid var(--line);
}
.stage {
  display: grid;
  grid-template-columns: 90px 1fr 1.2fr;
  gap: clamp(1rem, 3vw, 3rem);
  padding: clamp(1.5rem, 3vw, 2.5rem) 0;
  border-bottom: 1px solid var(--line);
  align-items: start;
  position: relative;
}
@media (max-width: 820px) {
  .stage { grid-template-columns: auto 1fr; }
  .stage .stage-body { grid-column: 1 / -1; }
}
.stage:hover .stage-num .bar { width: 60px; }
.stage-num {
  font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.16em;
  text-transform: uppercase; color: var(--ink-soft);
  display: flex; align-items: center; gap: 0.6rem;
  padding-top: 0.5rem;
}
.stage-num .bar { display: inline-block; width: 24px; height: 1px; background: var(--ink); transition: width var(--t-med) var(--ease); }

.stage-title { font-family: var(--serif); font-size: clamp(1.6rem, 3vw, 2.4rem); line-height: 1.05; letter-spacing: -0.012em; }
.stage-title .accent { font-style: italic; color: var(--mint-deep); }
.stage-body { font-size: 1.05rem; line-height: 1.55; color: var(--ink-2); max-width: 50ch; }

/* ---------- Who we serve ---------- */
.who-pills {
  display: flex; flex-wrap: wrap; gap: 0.6rem; margin-top: var(--s-5);
}
.pill {
  display: inline-flex; align-items: center; gap: 0.5rem;
  padding: 0.5rem 0.95rem; border: 1px solid var(--line);
  border-radius: var(--r-pill); font-size: 0.88rem;
  background: var(--paper-2);
}
.pill .pip { width: 6px; height: 6px; border-radius: 999px; background: var(--mint); }

/* ---------- Results ---------- */
.results-head {
  display: flex; flex-wrap: wrap; align-items: end; justify-content: space-between; gap: 1.5rem;
  margin-bottom: var(--s-7);
}
.results-grid {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 0;
  border: 1px solid rgba(244,240,230,0.14);
  border-radius: var(--r-lg);
  overflow: hidden;
}
@media (max-width: 980px) { .results-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 540px) { .results-grid { grid-template-columns: 1fr; } }

.metric {
  padding: clamp(1.5rem, 3vw, 2.5rem);
  border-right: 1px solid rgba(244,240,230,0.12);
  border-bottom: 1px solid rgba(244,240,230,0.12);
  position: relative;
}
.metric:nth-child(4n) { border-right: 0; }
@media (max-width: 980px) {
  .metric { border-right: 0; }
  .metric:nth-child(2n+1) { border-right: 1px solid rgba(244,240,230,0.12); }
}
@media (max-width: 540px) {
  .metric:nth-child(2n+1) { border-right: 0; }
}
.metric .m-num {
  font-family: var(--serif); font-size: clamp(3rem, 5.5vw, 4.8rem); line-height: 0.95;
  letter-spacing: -0.02em; color: var(--mint);
  display: flex; align-items: baseline; gap: 0.15em;
}
.metric .m-num .unit { color: var(--paper-on-dark); font-size: 0.5em; opacity: 0.7; }
.metric .m-label { font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.16em; text-transform: uppercase; color: rgba(244,240,230,0.6); margin-top: 0.7rem; }
.metric .m-desc { font-size: 0.97rem; line-height: 1.5; margin-top: 0.7rem; color: rgba(244,240,230,0.85); max-width: 32ch; }
.metric .m-tag { position: absolute; top: 1.2rem; right: 1.2rem; font-family: var(--mono); font-size: 0.65rem; letter-spacing: 0.16em; text-transform: uppercase; color: rgba(244,240,230,0.45); }

/* Text-heavy metric variant — used on About 'How we work' grid */
.metric.metric-text { padding-top: clamp(1.2rem, 2.4vw, 1.8rem); padding-right: clamp(1.5rem, 3vw, 2.5rem); }
.metric.metric-text .m-tag { position: static; display: inline-flex; margin-bottom: 0.9rem; color: var(--mint); }
.metric.metric-text .m-line { font-family: var(--serif); font-size: clamp(1.2rem, 1.8vw, 1.55rem); line-height: 1.25; color: var(--paper-on-dark); max-width: 28ch; }

/* ---------- Pull quote / Testimonial ---------- */
.pullquote {
  position: relative;
  font-family: var(--serif);
  font-size: clamp(1.75rem, 4vw, 3rem);
  line-height: 1.2;
  letter-spacing: -0.012em;
  max-width: 22ch;
}
.pullquote .mark {
  font-size: 2em; line-height: 0; color: var(--mint);
  position: absolute; left: -0.6em; top: 0.35em; font-family: var(--serif);
}
@media (max-width: 720px) {
  .pullquote { max-width: 100%; font-size: clamp(1.6rem, 5.6vw, 2.2rem); padding-left: 0; }
  .pullquote .mark { left: -0.08em; top: 0.08em; }
}
.pullquote em { font-style: italic; color: var(--mint-deep); }
.pullquote-attr { font-family: var(--mono); font-size: 0.78rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-soft); margin-top: var(--s-5); }

.quotes-grid {
  display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 5vw, 4rem);
}
@media (max-width: 820px) { .quotes-grid { grid-template-columns: 1fr; } }

/* ---------- Footer CTA ---------- */
.footer-cta {
  background: var(--mint);
  color: var(--ink);
  padding: clamp(4rem, 8vw, 7rem) 0;
  text-align: center;
  position: relative;
  overflow: hidden;
}
.footer-cta .ribbon {
  position: absolute; inset: auto 0 -1px 0; height: 1px; background: var(--ink); opacity: 0.08;
}
.footer-cta .h-display { max-width: 22ch; margin: 0 auto; }
.footer-cta .h-display em { font-style: italic; }
.footer-cta .ctas { display: inline-flex; gap: 1rem; flex-wrap: wrap; justify-content: center; margin-top: var(--s-6); }

/* ---------- Site footer ---------- */
.site-footer {
  background: var(--ink);
  color: var(--paper-on-dark);
  padding: clamp(3rem, 6vw, 5rem) 0 var(--s-6);
}
.foot-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: clamp(1.5rem, 4vw, 3rem);
  padding-bottom: var(--s-7);
  border-bottom: 1px solid rgba(244,240,230,0.14);
}
@media (max-width: 820px) { .foot-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 480px) { .foot-grid { grid-template-columns: 1fr; } }

.foot-brand h4 { font-family: var(--serif); font-size: 1.6rem; line-height: 1.15; max-width: 18ch; }
.foot-brand p { color: rgba(244,240,230,0.7); font-size: 0.95rem; margin-top: 1rem; max-width: 36ch; }
.foot-col h5 { font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.16em; text-transform: uppercase; color: rgba(244,240,230,0.55); margin-bottom: 1rem; }
.foot-col ul li { margin: 0.55rem 0; }
.foot-col a { transition: color var(--t-fast) var(--ease); }
.foot-col a:hover { color: var(--mint); }

.foot-meta {
  display: flex; flex-wrap: wrap; gap: 1rem 1.5rem; justify-content: space-between; align-items: center;
  padding-top: var(--s-5);
  font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.12em; text-transform: uppercase;
  color: rgba(244,240,230,0.55);
}
.foot-meta a { transition: color var(--t-fast) var(--ease); }
.foot-meta a:hover { color: var(--mint); }
.foot-meta .credit { display: inline-flex; align-items: center; gap: 0.45rem; }
.foot-meta .credit .heart { font-size: 0.95rem; line-height: 0; }
.foot-meta .credit-link { color: #FF7A1A; border-bottom: 1px solid transparent; padding-bottom: 1px; }
.foot-meta .credit-link:hover { color: #FF9A4D; border-bottom-color: currentColor; }
.foot-meta .legal-links { display: inline-flex; gap: 0.6rem; align-items: center; }
.foot-meta .legal-links .dot-sep { opacity: 0.5; }
@media (max-width: 720px) {
  .foot-meta {
    flex-direction: column;
    align-items: flex-start;
    gap: 0.5rem;
  }
  .foot-meta .legal-links { order: -1; }
  .foot-meta .credit { width: 100%; display: block; text-align: center; margin-top: 1rem; padding-top: 1.25rem; border-top: 1px solid rgba(244,240,230,0.14); }
}

/* ---------- About: manifesto ---------- */
.manifesto {
  display: grid; grid-template-columns: 1fr; gap: var(--s-6);
}
.beliefs {
  display: grid; grid-template-columns: repeat(2, 1fr); gap: 0;
  border-top: 1px solid var(--line);
}
@media (max-width: 720px) { .beliefs { grid-template-columns: 1fr; } }
.belief {
  padding: var(--s-6) 0;
  border-bottom: 1px solid var(--line);
  display: grid; grid-template-columns: 60px 1fr; gap: 1.5rem;
}
.belief:nth-child(odd) { border-right: 1px solid var(--line); padding-right: var(--s-6); }
.belief:nth-child(even) { padding-left: var(--s-6); }
@media (max-width: 720px) {
  .belief:nth-child(odd) { border-right: 0; padding-right: 0; }
  .belief:nth-child(even) { padding-left: 0; }
}
.belief .num { font-family: var(--mono); font-size: 0.85rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--mint-deep); padding-top: 0.3rem; }
.belief .text { font-family: var(--serif); font-size: 1.45rem; line-height: 1.3; }
.belief .text em { font-style: italic; color: var(--mint-deep); }

/* ---------- Services page ---------- */
.service {
  padding: clamp(3rem, 6vw, 5rem) 0;
  border-bottom: 1px solid var(--line);
}
.service-head {
  display: grid; grid-template-columns: auto 1fr; gap: clamp(1rem, 3vw, 3rem); align-items: end;
}
@media (max-width: 720px) {
  .service-head { grid-template-columns: 1fr; gap: 0.85rem; align-items: start; }
  .service-num { padding-bottom: 0; }
}
.service-num {
  font-family: var(--mono); font-size: 0.78rem; letter-spacing: 0.16em;
  color: var(--ink-soft); text-transform: uppercase;
  padding-bottom: 0.6rem;
}
.service-num b { color: var(--mint-deep); font-weight: 500; }
.service-title {
  font-family: var(--serif); font-size: clamp(2rem, 4.8vw, 4rem); line-height: 1.04;
  letter-spacing: -0.014em; max-width: 22ch;
}
.service-title em { font-style: italic; color: var(--mint-deep); }
.service-tag { font-family: var(--serif); font-style: italic; font-size: 1.25rem; color: var(--ink-soft); margin-top: var(--s-3); max-width: 50ch; }

.service-body {
  display: grid; grid-template-columns: 1.5fr 1fr; gap: clamp(2rem, 4vw, 4rem);
  margin-top: var(--s-6);
}
@media (max-width: 820px) { .service-body { grid-template-columns: 1fr; } }

.service-bullets li {
  display: grid; grid-template-columns: auto 1fr; gap: 0.9rem;
  padding: 0.8rem 0;
  border-top: 1px solid var(--line-soft);
  font-size: 1.0625rem;
  line-height: 1.5;
}
.service-bullets li:first-child { border-top: 0; padding-top: 0; }
.service-bullets li::before {
  content: ""; width: 7px; height: 7px; border-radius: 999px; background: var(--blue);
  margin-top: 0.65rem;
}
.service-side {
  padding: var(--s-6);
  border: 1px solid var(--line);
  border-radius: var(--r-lg);
  background: var(--paper-2);
  display: flex; flex-direction: column; gap: 1rem;
  position: sticky; top: 80px;
  height: fit-content;
}
.service-side h5 { font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-soft); }
.service-side .deliverable { font-family: var(--serif); font-size: 1.2rem; line-height: 1.35; }
.service-side .best-for { font-size: 0.95rem; line-height: 1.55; color: var(--ink-2); }
.service-side .best-for b { font-weight: 500; color: var(--ink); }
@media (max-width: 820px) { .service-side { position: static; } }

/* ---------- Case studies ---------- */
.case {
  padding: clamp(4rem, 8vw, 7rem) 0;
  border-bottom: 1px solid var(--line);
}
.case-meta {
  display: flex; flex-wrap: wrap; gap: 1rem; align-items: center; justify-content: space-between;
  margin-bottom: var(--s-5);
}
.case-meta .case-cat {
  font-family: var(--mono); font-size: 0.78rem; letter-spacing: 0.18em; text-transform: uppercase; color: var(--ink-soft);
  display: flex; align-items: center; gap: 0.6rem;
}
.case-meta .case-cat .pip { width: 8px; height: 8px; border-radius: 999px; background: var(--blue); }
.case-meta .case-tag { font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--mint-deep); padding: 0.3rem 0.7rem; border: 1px solid var(--mint-deep); border-radius: var(--r-pill); }

.case-title {
  font-family: var(--serif); font-size: clamp(2.5rem, 6vw, 5rem); line-height: 1; letter-spacing: -0.018em;
  max-width: 18ch;
}
.case-title em { font-style: italic; color: var(--mint-deep); }

.case-grid {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 0;
  margin-top: var(--s-7);
  border-top: 1px solid var(--line);
}
@media (max-width: 820px) { .case-grid { grid-template-columns: 1fr; } }
.case-cell {
  padding: var(--s-6) 0;
  border-bottom: 1px solid var(--line);
  border-right: 1px solid var(--line);
  padding-right: var(--s-5);
  padding-left: var(--s-5);
}
.case-cell:first-child { padding-left: 0; }
.case-cell:last-child { border-right: 0; padding-right: 0; }
@media (max-width: 820px) {
  .case-cell { border-right: 0; padding-left: 0; padding-right: 0; }
  .case-cell:last-child { border-bottom: 0; }
}
.case-cell h4 { font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.18em; text-transform: uppercase; color: var(--ink-soft); margin-bottom: 0.7rem; }
.case-cell p { font-size: 1rem; line-height: 1.55; color: var(--ink-2); }
.case-cell .big {
  font-family: var(--serif); font-size: clamp(2.2rem, 4vw, 3.2rem); line-height: 0.95;
  color: var(--mint-deep); letter-spacing: -0.014em; margin-bottom: 0.5rem;
}
.case-cell .big em { font-style: italic; }

.pattern-split {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: clamp(2rem, 5vw, 4rem);
  align-items: center;
}
@media (max-width: 700px) {
  .pattern-split {
    grid-template-columns: 1fr;
  }
}

/* ---------- Pricing ---------- */
.tier {
  padding: clamp(2.5rem, 5vw, 4rem) 0;
  border-bottom: 1px solid var(--line);
  display: grid; grid-template-columns: 0.7fr 2fr 1fr; gap: clamp(1.5rem, 4vw, 3rem);
  align-items: start;
}
@media (max-width: 920px) { .tier { grid-template-columns: 1fr; } }
.tier-num {
  font-family: var(--mono); font-size: 0.78rem; letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--ink-soft);
  padding-top: 0.3rem;
}
.tier-num b { color: var(--mint-deep); font-weight: 500; }
.tier-title { font-family: var(--serif); font-size: clamp(2rem, 4.5vw, 3.4rem); line-height: 1.04; letter-spacing: -0.014em; }
.tier-tag { font-family: var(--serif); font-style: italic; font-size: 1.15rem; color: var(--ink-soft); margin-top: 0.6rem; max-width: 40ch; }
.tier-list { margin-top: var(--s-5); }
.tier-list li {
  display: grid; grid-template-columns: auto 1fr; gap: 0.8rem;
  padding: 0.65rem 0;
  border-top: 1px solid var(--line-soft);
  font-size: 1.0125rem; line-height: 1.5;
}
.tier-list li:first-child { border-top: 0; padding-top: 0; }
.tier-list li::before {
  content: "+"; font-family: var(--mono); color: var(--mint-deep); font-size: 0.9rem; padding-top: 0.15rem;
}
.tier-price {
  position: sticky; top: 100px; height: fit-content;
  padding: var(--s-6); border: 1px solid var(--line); border-radius: var(--r-lg);
  background: var(--paper-2);
  display: flex; flex-direction: column; gap: 0.7rem;
}
@media (max-width: 920px) { .tier-price { position: static; } }
.tier-price .amount {
  font-family: var(--serif); font-size: clamp(2.2rem, 4vw, 3rem); line-height: 1; letter-spacing: -0.012em;
}
.tier-price .amount .pre { font-size: 0.6em; color: var(--ink-soft); margin-right: 0.2em; }
.tier-price .term { font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-soft); }
.tier-price .best { font-size: 0.9rem; color: var(--ink-2); border-top: 1px solid var(--line); padding-top: 0.8rem; }
.tier-price .best b { font-weight: 500; color: var(--ink); }
.tier-price .btn { width: 100%; justify-content: center; }

.tier.featured { background: linear-gradient(180deg, var(--paper-2) 0%, var(--paper) 100%); border-radius: var(--r-lg); padding-left: clamp(1rem, 3vw, 2rem); padding-right: clamp(1rem, 3vw, 2rem); }
.tier.featured .tier-price { background: var(--ink); color: var(--paper-on-dark); border-color: var(--ink); }
.tier.featured .tier-price .term, .tier.featured .tier-price .best, .tier.featured .tier-price .best b { color: rgba(244,240,230,0.7); }
.tier.featured .tier-price .best { border-top-color: rgba(244,240,230,0.15); }
.tier.featured .tier-price .best b { color: var(--mint); }

/* ---------- FAQ ---------- */
.faq { display: grid; grid-template-columns: 1fr; gap: 0; border-top: 1px solid var(--line); }
.faq details {
  border-bottom: 1px solid var(--line);
  padding: 1.4rem 0;
  cursor: pointer;
}
.faq summary {
  list-style: none;
  display: grid; grid-template-columns: 1fr auto; align-items: start; gap: 1rem;
  font-family: var(--serif); font-size: clamp(1.25rem, 2.5vw, 1.7rem); line-height: 1.3;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary .ico {
  width: 36px; height: 36px; border-radius: 999px; border: 1px solid var(--line);
  display: inline-flex; align-items: center; justify-content: center;
  transition: transform var(--t-med) var(--ease), background var(--t-fast), border-color var(--t-fast);
}
.faq details[open] summary .ico { transform: rotate(45deg); background: var(--mint); border-color: var(--mint); color: var(--ink); }
.faq details > div {
  padding-top: 0.8rem;
  font-size: 1.05rem; line-height: 1.6; color: var(--ink-2); max-width: 70ch;
}

/* ---------- Contact form ---------- */
.contact-grid {
  display: grid; grid-template-columns: 1.3fr 1fr; gap: clamp(2rem, 5vw, 4rem);
}
@media (max-width: 920px) { .contact-grid { grid-template-columns: 1fr; } }
.form { display: flex; flex-direction: column; gap: 1rem; min-width: 0; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; }
@media (max-width: 600px) { .form-row { grid-template-columns: 1fr; } }
.field { display: flex; flex-direction: column; gap: 0.5rem; }
.field label {
  font-family: var(--mono); font-size: 0.7rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-soft);
}
.field input, .field select, .field textarea {
  padding: 0.95rem 1rem;
  background: transparent;
  border: 1px solid var(--line);
  border-radius: var(--r-md);
  color: var(--ink);
  font-size: 1rem;
  width: 100%;
  min-width: 0;
  box-sizing: border-box;
  transition: border-color var(--t-fast), background var(--t-fast);
}
.field input:focus, .field select:focus, .field textarea:focus {
  outline: 0; border-color: var(--ink); background: var(--paper-2);
}
.field textarea { min-height: 110px; resize: vertical; }
.form .btn { align-self: flex-start; }

.contact-side {
  display: flex; flex-direction: column; gap: 1.5rem;
}
.contact-card {
  padding: var(--s-6); border: 1px solid var(--line); border-radius: var(--r-lg);
  background: var(--paper-2);
  min-width: 0;
  overflow-wrap: anywhere;
  word-break: break-word;
}
.contact-card h4 { font-family: var(--serif); font-size: 1.4rem; line-height: 1.2; margin-bottom: 0.5rem; }
.contact-card p { color: var(--ink-2); font-size: 0.97rem; line-height: 1.55; }
.contact-card a {
  display: inline-flex; align-items: center; gap: 0.4rem; margin-top: 0.7rem;
  color: var(--mint-deep); padding-bottom: 2px; max-width: 100%;
  position: relative;
  text-decoration: none;
  transition: gap var(--t-fast) var(--ease), color var(--t-fast) var(--ease);
}
.contact-card a::after {
  content: ''; position: absolute; left: 0; bottom: 0;
  width: 0; height: 1px; background: currentColor;
  transition: width var(--t-med) var(--ease);
}
.contact-card a:hover::after { width: 100%; }
.contact-card a span { display: inline-block; transition: transform var(--t-fast) var(--ease); }
.contact-card a:hover { gap: 0.7rem; }
.contact-card a:hover span { transform: translateX(4px); }
.contact-side { min-width: 0; }
@media (max-width: 540px) { .contact-card { padding: 1.4rem; } }

/* ---------- Reveal animation ---------- */
.reveal { opacity: 0; transform: translateY(18px); transition: opacity 800ms var(--ease), transform 800ms var(--ease); }
.reveal.in { opacity: 1; transform: translateY(0); }
.reveal:nth-child(2) { transition-delay: 60ms; }
.reveal:nth-child(3) { transition-delay: 120ms; }
.reveal:nth-child(4) { transition-delay: 180ms; }
.reveal:nth-child(5) { transition-delay: 240ms; }

@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  .marquee { animation: none; }
}

/* ---------- Page header ---------- */
.page-head {
  padding: clamp(4rem, 8vw, 7rem) 0 clamp(2.5rem, 5vw, 4rem);
}
.page-head .crumb {
  font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--ink-soft); margin-bottom: var(--s-5);
  display: inline-flex; align-items: center; gap: 0.6rem;
}
.page-head .crumb .pip { width: 6px; height: 6px; border-radius: 999px; background: var(--blue); }
.page-head h1 { max-width: 22ch; }
.page-head .lead { margin-top: var(--s-5); }

/* ---------- Helpers ---------- */
.flex-row { display: flex; gap: 1rem; align-items: center; flex-wrap: wrap; }
.between { justify-content: space-between; }
.col { display: flex; flex-direction: column; }
.gap-3 { gap: 0.75rem; } .gap-4 { gap: 1rem; } .gap-5 { gap: 1.5rem; } .gap-6 { gap: 2rem; }
.mt-4 { margin-top: 1rem; } .mt-5 { margin-top: 1.5rem; } .mt-6 { margin-top: 2rem; } .mt-7 { margin-top: 3rem; } .mt-8 { margin-top: 4rem; }
.mb-4 { margin-bottom: 1rem; } .mb-5 { margin-bottom: 1.5rem; } .mb-6 { margin-bottom: 2rem; }
.text-mint { color: var(--mint-deep); }
.divider { border-top: 1px solid var(--line); margin: var(--s-6) 0; }
.center { text-align: center; }

/* skip link a11y */
.skip {
  position: absolute; left: -9999px; top: -9999px;
  background: var(--ink); color: var(--paper); padding: 0.5rem 1rem;
}
.skip:focus { left: 1rem; top: 1rem; z-index: 100; }

/* ---------- Back to top ---------- */
.to-top {
  position: fixed; right: 1.25rem; bottom: 1.25rem; z-index: 45;
  width: 48px; height: 48px; border-radius: 999px;
  background: var(--ink); color: var(--paper);
  display: inline-flex; align-items: center; justify-content: center;
  box-shadow: 0 8px 28px rgba(20,19,15,0.18);
  opacity: 0; transform: translateY(8px) scale(0.96);
  transition: opacity 220ms var(--ease), transform 220ms var(--ease), background 180ms var(--ease), color 180ms var(--ease);
  pointer-events: none;
}
.to-top.show { opacity: 1; transform: none; pointer-events: auto; }
.to-top:hover { background: var(--mint); color: var(--ink); }
.to-top svg { width: 18px; height: 18px; }
@media (max-width: 540px) { .to-top { right: 0.9rem; bottom: 0.9rem; width: 44px; height: 44px; } }

/* ---------- Inter italic loaded — ensure em renders correctly in body ---------- */
em, i { font-style: italic; }

/* ---------- Service bullets — keep emphasis inline, no breaks ---------- */
.service-bullets li b, .service-bullets li em { display: inline; }